One of many great advantages the Internet provides over traditional media like print, TV, radio, etc. is the accountability. On your website you have the ability to track just about everything. You can see exactly how many users come to your site, what they did on your site and even how they got there.

There are many tools out there that you can add to your website to help track your analytics, some paid, some free. One of the most robust and useful tools comes from Google. One advantage of Google Analytics is that it flushes out all the search engine crawlers, spiders and bad data that can distort other traffic tools. This gives you the best representation of the true traffic and activity of your website. And the best part of Google Analytics....it's completely free!

The first step is to get signed up for an account with Google. Go to www.google.com/analytics/ and you'll notice a blue Access Analytics button on the right hand side and the ability to sign up below. If you already have a Google account, just use that and sign in. Next, provide Google with the URL of the site you wish to analyze. Then follow the steps of providing what country your site is in, your contact information, etc. Once you click Create New Account, Google will provide you with a block of code. Copy this code. You will need to insert this on your website.

Placing this code on your site is a straight forward process for most sites out there. You simply copy the analytics code in the footer. If you're not comfortable doing something like this, just give us a call. Our Service & Maintenance team can place this on most websites in under an hour. The benefits will easily exceed the time and small investment it will take to get you up and running.